Complex projects and problems almost always benefit from the principles of design thinking. I am therefore a big fan of ‘learning by creating’ and ‘thinking with your hands’ (and wrote the DESIGN part of the triptych about it).
The design thinker rarely works alone. One of the core elements of design thinking is the so-called ‘interdisciplinary team’. This temporary team contains all the qualities needed to understand the problem and to realise the corresponding solution.
Core team
In the design thinking team, in any case the client (usually the market expert and the product expert) participates. Next to this it is of vital importance that we get the (end) user on board. The person who experiences the problem is of great value in tackling it.
I often take on the role of design thinking lead, where necessary complemented by the role of scrum master, storyteller or marketer.
Specialist roles
The interdisciplinary team is supplemented where necessary with external knowledge and expertise. I have a large network of specialists at my disposal, with whom I have built top teams in varying combinations.
Among the specialists I work with are:
- Industrial designers
- Developers and programmers
- UX and UI designers
- Copywriters
- Photographers
- Graphic designers
- Lean (master) black belts
- Agile coaches and scrum masters
- Marketers and sales specialists
- and more…
These specialists are available on a freelance/project basis.
