The statement in the title is attributed to Peter Drucker, but there are numerous people who have said the same thing. The same applies for innovation. There are several organizations with the same ‘brilliant’ idea, but only one can be the winner.
The world is VUCA. At least, that’s what people who recognize the Zeitgeist call it. This mainly means that the world in which we live and make things is becoming more complex. With wicket problems: multi-dimensional problems that we cannot solve by ‘thinking ourselves out’.
The complex world requires resilience to be able to respond to change. Just like in nature, the winners are the organizations that adapt best to changing circumstances. The same things always emerge from the success stories: the winners in the VUCA world use the connecting power of stories, work with heart, mind and hands, have built flexibility into their processes and are characterized by a combination of freedom and responsibility.
Based on the success stories, Lean Story Design is convinced that three basic qualities are required to deal with the increasing complexity and associated uncertainty. Everyone who works (together) ‘must’…
- … know and master the connecting power of stories to inspire others and keep seeing the ‘higher’ purpose.
- … learn the principles of design thinking in order to think in terms of options and to understand the user’s wishes in the complex world and to fulfill them effectively.
- … be familiar with new process forms and ways of cooperation in response to existing systems that are increasingly stuck (and that know increased complexity through hierarchy).
- … work from trust and belief in autonomy.
Lean Story Design is a combination of – and if you like a crash course in – storytelling, design thinking and resilience & autonomy.
LSD inspires and broadens the mind. LSD is a Swiss army knife with all the tools you need on the journey to the future that has already begun.
TIP: In the LSD toolkit you will find a set of razor-sharp chisels with which you, as a sculptor, expose the core of the problem and sculp a beautiful solution out of the rough stone.
If you want to know more about why everything is becoming more complex, read the STORY volume of the LSD trilogy anyway.